Lunch Lecture Uber

Danielle is a Senior Software Engineer at Uber on the Ad Tech Team. Ad Tech supports Data Science and Marketing at Uber, providing tools and automation to make sure our millions of users across dozens of countries and products are reached in an efficient and relevant way. The team develops tools, automations, and pipelines for data science and marketing to help optimize Uber advertising, marketing, and experimentation. Danielle joined the team when it was newly started, and has seen it grow in scope, spend, and complexity. The talk will give an overview of the goals of the team, challenges, and use the Experimentation Platform as a case study on a few interesting technical problems and how Uber approaches them.

Note: after subscribing, showing up is mandatory! There are 135 spots only with first come first serve, priority will be given to students that sign up with their GEWIS account.