Creating future experiences by combining software and design thinking Luc Geurts is a Creative Director at Philips Design working in the Strategic Design team. He holds a Professional Doctorate in Engineering on Software Technology (PDEng ST) degree from the TU/e. He has broad experience combining Computer Science, User Interaction research and Design-driven innovation. He is passionate about new user interaction technologies and how they can change our everyday life. In his current role he leads a program that generates new concepts and patents in the area of personal health. Through creative methods like user experience prototyping, storytelling and scenario development, he solves business challenges and addresses unmet user needs.