PTTRNS.ai is a young technology company based in Eindhoven, sister company of ISAAC, with a focus on machine learning and deep learning. With our team of about 25 people we work on bringing real personalization to the world. In the lunch session Michiel and Erik will talk about one of our favorite initiatives: Right Beer, Right Now. How to recommend someone the perfect cold beer from a perfect cold start. Scraping, business rules, people, clustering algorithms, all good fun. With a live demonstration (but not live beer).“